Nora Bravo

Nora builds the visual side: logos, brand identities, and the systems that keep a brand consistent once it leaves her hands — type, colour, spacing, and the rules for how a mark is allowed to be used.

On a website project she works ahead of the build. By the time a site is being coded the palette, the typography and the imagery direction already exist, which is what stops a build from turning into a run of one-off decisions that stop matching each other by the third page.

She also produces the social creatives — the static posts, carousels and covers a brand publishes week to week — drawn from the same system, so the feed and the website read as one company rather than two.